Today we’re even bigger, with a diverse employee base driving our success all over the world. Our mission is nurture our internationally recognized brand roster while leading the way in Reduced-Risk Products and new ways of doing business. We are committed to making our business not only the fastest growing of its kind, but also the most responsible and sustainablly run.

We first entered the heated tobacco market in 2011 with the acquisition of Ploom. Using state of the art and smoke-free tobacco heating methods, Ploom is a major part of our vision for a future in which smokers and non-smokers can coexist in harmony.